Amore SS21 Sofia Alberti Virtual Show During London Fashion Week

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Name of the Brand: Amore, Sofia Alberti Name of designer/s: Anna Santopadre, Sarkis Altounian Instagram handle: Website: Number of years in business: 18 years. Name of University if any: University of Bologna, Italy. What makes your brand unique / what inspires you to create your work: One of AMORE’s biggest strengths is the ability to combine Oriental and European elements in the process of creating our accessories. We find inspiration in our rich culture of handcraft that we want to share with others. What techniques do you use (special fabrics, prints, fabric dyes, knits etc..): Our bags are made of high-quality Italian leather, original design canvas, antique Armenian carpets, woven wool Any social enterprise, recycled materials, sustainable production: Recycling damaged antique carpets and recovering pieces for making bags. Using biodegradable material for our print canvases. Key stockists: Our stocklist is virtually non existent. Have you been featured or mentioned in any large publications / journalists (list & name). Several features in a Russian professional fashion magazine PROfashion in 2009. Anna Santopadre has been the co-host of the Armenian Television show PERSONA since 2013. Jury Member of “Miss Armenia 2019” Contest. Producer and Jury president of “Style Screen Awards” 2014-2018. Have you won any awards: Honorable prize winner of the “Best Female Entrepreneur” Awards of the year 2014 in Armenia by OSCE Yerevan, Armenia office. Tell us about any collaborations you might have done Collaboration with italian brand “Gianfranco Sisti” for international fairs. Creation of Bag Collection for several shoe brands in Armenia and Russia – “Twolips”,”Charokh”,” Passione”. Attach a short biography if you have one Our company was founded in 2002 in Yerevan, Armenia. AMORE was initially started as a joint venture with an Italian leather bag company, whose 40 year of experience and equimpent set us off to a great start. Their several visits to Armenia were a great opportunity for us to learn the skills and knowledge of Italian artisans. Since the very beginning we set a goal to involve skilled and talanted women who due to a lack of professional education struggled to find jobs. We organized training programs to teach them the basic skills of the craft as a way to create a reliable long-term workforce. During 2006-2018 our brand was represented in many boutiques in Moscow, Russia and in Armenia in the cities of Yerevan Gyumri, Vanadzor, Kapan. Currently our main retail channels are: Showroom, office and shop in a specialized section of a mall dedicated to “MADE IN ARMENIA” – Boutique in the center of Yerevan – Corner in an international airport ZVARTNOTS duty-free shop – Partner souvenir shops in Yerevan and regions of Armenia. As well as our Website, Facebook, Instagram and other social media platforms.

Category: FASHION

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