NEHERA SS2021 is an ode to the subtleties and intricacies of the dressing rituals for the reconnection with nature. With the new collection, NEHERA celebrates the passing from the oppressive indoors to the liberating outdoors. NEHERA Woman doesn’t just throw a textile on herself, but delicately unlocks the magic functions of her attire. The only difference from then and now is that for the NEHERA Woman, the ritual is not anymore enacted for an audience, but herself. She wants to experiment with the favorite pieces of wardrobe that were not touched for months, to enjoy the tactile pleasure of high-quality fabrics, to step barefooted on the grass, to breathe in, to breathe out. That is why the collection welcomes a broad expression of attitudes, from simple and civil to experimental, expressive styling to creative layering. Whereas the pre-collections dominant inspiration comes from the folk underwear skirt and the way it was traditionally stored: twisted and belted and stored in the drawer. The SS2021 collection turns its attention to the upper and outer layers of clothing and dressing rituals. The collection employs more decorative motifs while reiterating the “Less is beautiful” as the central signature of the brand.
NEHERA Spring Summer 2021
October 4, 2020 6:41 pm