SONCESS SS21 Virtual Presentation During London Fashion Week

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Name of the Brand: Soncess Name of designer/s: Sona Hakobyan Instagram handle:… Number of years in business: 4 Name of University if any: Yerevan State University What makes your brand unique / what inspires you to create your work: SONCESS Driven by a free-spirited nature and the desire to stand out, Soncess was founded by Sona Hakobyan. The idea of “freedom” guides the designer during the whole creative process allowing her to combine materials that can seem clashing and mismatched at first glance. Sona blends high quality plain materials with impressive and colorful details, which makes the bases of the original identity of the brand. Collections can be described as cool and laid-back fashionable outfits, which can be easily transformed into a unique eveningwear by pairing up different pieces from the collection. “I am SONCESS – the sun, the air, the nature, the color and the tint, simplicity with its all complications.” SONCESS creates unique collections of ready-made clothes with particular focus on casual and luxury casual styles, inspired by free spirit and aspiration to be different. By mixing the items that seems to be non-combinable – materials, fabric, components and colors, Sona fully enjoy the spirit of freedom and inexhaustible desire to create unique things. Simple and natural materials have their unique place in the collections while bold and colorful details paved the road towards expression of the SONCESS brand’s originality. Character created by SONCESS is bold, distinct and eternal creature that is not afraid to transform herself, experiment, create and hover together with me.

Category: FASHION

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